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4ps of marketing assignment help

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4ps of marketing assignment help

 

The field of marketing is an extremely vast discipline which incorporates in itself a number of sub-disciplines and sub-topics. One of the very important sub-topics of marketing is the 4Ps of marketing which is taught in almost all the marketing colleges and universities. The 4ps marketing mix is an essential part of the entire marketing. It basically describes the four different protocols to be followed while marketing. Students often get puzzled up with the assignments and homework topics assigned to them while their course of study due to various reasons. This is the reason why, most of the students look for 4ps of marketing homework help which is though provided by a number of online help providing websites, but the most reliable amongst all is the NeedAssignmentHelp.

 What are the 4ps of marketing?

 

The concept of the 4ps of marketing is an essential one in the field of study of marketing. With that said it is important to state and explain the well-known 4ps of marketing. Below stated are the 4ps of marketing mix: -

  1. Product – a product is generally referred to as the services or the products that are provided to the customers. The main purpose of providing the products to the customers is to fulfil the requirements of the customers. The basic element or the starting point of any business is the product and hence, is extremely essential in business as well as the marketing and hence, it is referred to as the first out of the 4ps of marketing.
  2. Price – the second one out of the 4ps of marketing is the price. It is the amount that is set for a particular good or the service. The amount is paid by the customer in return of the product that is provided to them.
  3. Promotion – the third P of the marketing mix 4ps talks about the promotions. This part basically consists of making the customers aware of the products, prices and the offers associated with them. Promotions are aided by the sales, public relations, advertising, online marketing etc.
  4. Place – the final p here, describes the place where the particular product or the services are distributed or sold to the customers. This is one of the most crucial p out of the 4ps of marketing.

History of Marketing mix 4ps

 

The first time that the concept of the 4ps marketing mix came into the picture of marketing and management was in the year of 1964 through the means of an article which was published with a title “The concept of the marketing mix”. Article was written by an American scholar and Professor named Neil H. Borden, who is known to coin the term “marketing mix”. Firstly, he described the various attributes of marketing, namely planning, pricing, branding, packaging, display, advertising etc. Following this, the terminologies mentioned in the article were grouped into four different groups of the plan, price, promotion and place by E. Jerome McCarthy, who is yet another America professor having specialization in the field of marketing. Hence, the concept of marketing mix 4ps isn’t very novel and has been studied by a number of students from almost half a century now.

Detailed marketing mix 4Ps

 
Advertising as mass communication
 
  1. Plan

    The first out of the 4ps of marketing is the plan. Whenever the marketers are need of development of a satisfactory product for the customer, answering following sets of questions can help them out to a great extent.

    • What is the name of the concerned product?
    • What is the procedure by which the customer will use it?/li>
    • What are the requirements of the customer from the product or the service?
  2. Price

    The second one out of the 4ps of marketing is the price. While setting up the amount of a particular good or a service, the process becomes easy when the marketers try to answer the following questions.

    • What are the investments made by you in the product?
    • Is it possible to increase the sales by slightly decreasing the price of the product?
    • What price does the customer expect for that particular product?
Advertising as mass communication
 
  1. Plan

    The first out of the 4ps of marketing is the plan. Whenever the marketers are need of development of a satisfactory product for the customer, answering following sets of questions can help them out to a great extent.

    • What is the name of the concerned product?
    • What is the procedure by which the customer will use it?/li>
    • What are the requirements of the customer from the product or the service?
  2. Price

    The second one out of the 4ps of marketing is the price. While setting up the amount of a particular good or a service, the process becomes easy when the marketers try to answer the following questions.

    • What are the investments made by you in the product?
    • Is it possible to increase the sales by slightly decreasing the price of the product?
    • What price does the customer expect for that particular product?
 

Marketing strategy and plan

 

The basic purpose of having a market strategy is to enhance the sales of a particular given product on which the current working and planning are going on. The entire process revolves around getting a better and sustainable advantage. The process of marketing strategy includes basically short, long as well as the basic term activities for the purpose of better marketing. A basic marketing plan consists of a business plan in the form of a document which contains the description of the current position of the company with the strategies that it used for that particular period of time. A marketing plan is generally created with a time period of 1 to 5 years.

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Some of the key features of the marketing mix 4ps

 

The 4ps of marketing mix possesses a number of key features, some of which are mentioned in the below section: -

  1. The entire 4ps marketing mix is composed of certain independent variables, these variables are generally four in number and they are interdependent on each other.
  2. The entire concept of the 4ps of marketing is an extremely flexible concept and the focus may be increased or may be decreased on any of the given variables.
  3. It is mandatory to keep and maintain a constant monitoring on variable trends as well as the requirements of the company and the product. This is important in order to ensure that the elements that are contained within the mix of marketing are relevant.
  4. A very crucial feature of the marketing mix 4p is keeping the customer as the focal point of all the strategies and plans.

 Problems faced by Students

 

Marketing is a very vivid subject and students find a number of problems with it. When you are into a subject as vast and vivid as the marketing, it is quite likely that you feel trapped within the assessments, homework, assignments, etc. Hence, at one or the other point, you will require 4ps of marketing assignment help. The curriculum of the students today is structured in such a way that focuses more on the research work and this is the reason why the 4ps of marketing homework help provided by NeedAssignmentHelp is well researched.

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Why NeedAssignmentHelp?

 

Our main goal at NeedAssignmentHelp is to eliminate the assignment and homework burden from the life of the students in order to make more room for self-study and exam preparations. The subject matter experts of NeedAssignmentHelp are PhD scholars or have masters in the concerned field. Hence, they provide with the best 4ps of marketing homework help. The assignments and homework done by our experts are always undergone plagiarism check and hence, we ensure you of a completely authentic 4ps marketing assignment help. Once, the assignments are completed they are proofread and then forwarded to the student concerned. This way we bring to you the finest quality of assignments and homework.

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