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There are different mass communication theories named, Cultivation theory and Agenda setting theory. The cultivation theory says that television watching effects people differently. The psychology of every person is different and in the endo of the day a particular stimulus is going to impact in a different manner. The more a person watches the television the more he believes that everything that is shown in it is true. This is the main concept of the theory. The agenda setting theory is all about manipulating the mind of individuals. It is a small glimpse of the entire subject and if you think that you want to go for it then it is a really good decision. There is a variety of research topics related to mass communication and you will find each of them ideological to be implemented in the current market.
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