The Internet is available to each and every corner of the world and its accessibility is increasing day by day. The internet has changed our lives in many ways like online doctor’s appointments, meetings or office work. The way people shop and buy has really changed along with it.  Marketing has always been about connecting people or potential customers at the right place and at the right time.  Now, in digital marketing, you get to meet your customers anytime on online platforms. 

This is often called online marketing, or internet advertising, and bringing your business/company online is a big deal nowadays because it brings you a lot of benefits that offline marketing doesn’t allow.  It is the way of influencing people and converting them into potential customers through online marketing. It may sound easy for some people but it is not a cup of tea as there are countless people and businesses who come up with unique ideas to promote their products and services online. There are multiple ways of marketing your product online thus surviving in this market takes a lot of patience and basic knowledge of computers and the use of websites.  Businesses depend upon digital marketing websites, social media, email, blogs, reviews, etc to connect with current and prospective customers.  

Importance of Digital Media Marketing

There are multiple digital media marketing tactics that people use: Social media marketing, Content marketing, Email marketing, Influencer marketing, Affiliate marketing, etc. We are all aware that customers are the king. Thus, marketers have to go wherever the people are.  

Here’s the list of benefits of digital media marketing that are:

• Increase loyalty with communication 

It helps to connect with the old or existing customers on a regular basis through emails or social media engagement so that they can know more about the offers/discounts and take their feedback. This increases trust and helps the company to grow.

• Meet the right audience

Digital marketing helps to reach only those customers who are willing to buy the product. These customers attract through the targeted campaigning where ads are based on their preferences and previous actions like clicking on some ad.

• Brand development

The company can easily develop its brand awareness through its online presence. A social media page, blogs, articles, websites are highly interactive ways of building a brand and reputation. 

• Greater engagement

Businesses or organizations have to engage on a regular basis if they want to keep their customers with them for a longer term or else these customers can easily run to other alternatives available on the internet. This effective online marketing keeps the competition high among the companies.

• Easy to quit

Bringing your business online is less time-consuming as there is less paperwork. So, if a company is not gaining any profit from online marketing then they can easily quit any time by just formatting their website. There is no paperwork like in traditional ways. 

• Higher return on investment 

Email marketing or social media marketing cost very little. Its reaches and returns are valuable while comparing to the traditional method of marketing.

• It is measurable

Every click on the ad counts and how many people are visiting from that particular ads also calculates. There are various tools to analyze and monitor the effectiveness and performance of marketing.

• Competition at the same level

Digital marketing provides the same platform for big to small businesses. It all depends upon the customer’s interest. If your website is interesting. This is enough to attract customers. It’s a win-win situation for you irrespective of the size of the firm. 

5D’S of Digital Marketing

There are two forms of marketing which are B2B and B2C. But B2B marketing targets businesses and organizations. whereas B2C target customers directly.  

The 5D’s of digital marketing are:

• Digital Devices – These refer to the devices that people use on a daily basis and these devices can be used to reach more and more customers. These devices can be a mobile, laptop, smart TV’S, Tablets, etc.  
• Online Platforms – Platforms like social media, blogs, search engines, websites, on which users interact regularly.
• Digital Media – This form of media is used by companies to reach their target audience and this includes online advertising, messaging, email marketing, and social media marketing.  
• Digital Data – Apps, digital surveys, contact forms are some examples of keeping your customer’s data which is being used to achieve marketing goals. 
• Advanced Technology – The technology is used with the motive of marketing for example Artificial intelligence (AI), Augmented reality (AR), Virtual reality (VR).

Conclusion

This form of marketing is the future of the new age market. Digital media marketing increases or provides businesses with incredible opportunities for continuous growth. It helps to achieve the effective and true potential of digital marketing.  DM marketing is necessary for marketers to dig deep into the fast-forward world to make distinctive strategies.  Those strategies make an impact through engagement marketing. It is a form of marketing to communicate with new and existing customers. And build interactions based on the data companies collect over time. By engaging customers through online marketing companies can build brand awareness. 

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