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The marketing definition refers to the movement of a good or service from the producer to the customer. It is mainly the process of buying and selling of various goods and services. He process of marketing includes the delivery, advertisement and selling of various products. The marketing departments of various companies make strategies on how to draw the attention of a particular audience through various alluring advertisements, slogans, tag lines, packaging designs, social media advertisements and many more. To brief the marketing definition, it is actually a strategy by which companies aim to build a relationship with its customers and promote an invention. 

Marketing is the key factor of attracting, influencing and convincing a large number of people with a particular brand, product or a new service.  Marketing as a subject is very complicated and interesting at the same time. Studying marketing requires a competitive, persuasive and a creative mind. It is a field of study and work that requires a lot of hard work and dedication. Marketing introduces the students with the collection of data and analysis through a detailed study. The data collection and analysis serves to be the difficult most aspect and hence, the students fail in achieving their desired grades. In such cases, they can rely on NeedAssignmentHelp and get the best marketing assignment help from us. Our writers are professional marketing assignment help providers hence, we assure them of a great quality marketing assignment help and marketing homework help.

What are the Four Ps of Marketing?

 

There are the four Ps in marketing also known as the marketing mix. To define marketing mix, it is an absolute amalgamation of several elements that contribute in the development of market products and services and also these are the elements that aim to promote the unique selling points of a particular brand, product or service and distinguish those products from its opponents or competitors. They are the element of marketing mix that also enhances its components. The four Ps of marketing are product, price, promotion and place. These are the four main elements that any company requires to work on the most in order to be successful.

  1. Product- The first P out of the four stands for the product. The products are of two types, a tangible good and an intangible service. Everything that a company sells becomes its products or services which contribute in fulfilling the needs of the customers. A product or service usually is offered to meet the consumer demand but sometimes a product creates its demand after coming into the market through a wise promotion. The products require to be so alluring that the customers should believe that they need it.
  2. Price- The second P out of the four stands for the cost. The cost of any product stands for the amount that the consumers or customers pay for their every purchase of any good or service. According to the business strategies, the companies may increase or decrease the original price of the market products and services. 
  3. Promotion- The third P out of the four stands for the promotion. Promotion is the process of bringing a particular product or a service into the knowledge and concentration of the consumers. There can be many ways in which the promotion can take place like advertisement, campaigns, special offers, public relations, sales promotions etc. The most effective and productive of ways among all is the advertisement through print and the electronic media because they are the most convenient mediums of communicating with the common people.
  4. Place- The fourth P out of the four stands for place. Place in marketing refers to the route through which goods are delivered or catered to final user that is the consumers. The places are distributors, intermediaries, retailers and wholesalers.
    Students pursuing marketing as a subject often get confused differentiating and keeping in mind the four Ps of marketing. They can visit NeedAssignmentHelp and get their most difficult and complicated of the assignments and home works done by us. Our team of professional marketing writers is always there to provide them with the most useful marketing homework help and marketing assignment help.

What is Planning in marketing?

 

Marketing is the business document which outlines the marketing plan ideas, marketing implementation plans and strategies. The true judgement of selecting an interesting and potential market place in order to ascertain how a business can compete on them is market planning.What is the purpose of planning in marketing? For knowing about marketing plan, marketing implementation plan or understanding it for better, one must take it as a road map which guides them with reaching their goals that is their business ambitions or objectives. The marketing plan leads a company to achieve the goal set at the beginning of producing or coining an idea into a product or service. The marketing plan is the crucial aspect of a business which can lead a company towards success irrespective of their scale.

The two main benefits of market planning are Brand Building and Alignment Creating.

 
Brand Building
 

Brand building is not just about promoting, communicating, endorsing or letting people know about the brand which is a product or service. Although, the promotion is one of the aspects of brand building but it is actually a method of creating value to the consumers. The brand building considers everything that their consumers experience, and feel about the business.

Creating Alignment
 

The market planning also helps in creating an alignment by building a bridge between the marketing and sales of goods and services and the vision of an organization. Every organization sets a mission and vision at the strategic level. Those visions and missions are translated to the external and internal stakeholders. This entire process is known as alignment.

 

What is the need of Service Marketing?

 

To know about service marketing and its need, it is important to understand the concept of service marketing. The service marketing is the process of marketing services as opposed to other tangible products or goods. Services are those which are by nature intangible, they are to be used just after and with their production, they cannot be stocked or stored and neither can be reused. Once given or used, services cannot be replicated again not even by the same producer. Professional marketing of services is an important element that lets more people know and be informed about it. For example, a fitness club or gym can use marketing in order to motivate people to stop eating junk food, start exercising etc. a health-care industry can promote the importance of going for monthly health check-ups, blood tests etc.

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What are the 7ps of service marketing?

 

There are seven Ps in service marketing. The development of service marketing depends mostly on its seven Ps and they are-

  1. Product- When there are products under services, they are often termed as intangible. The service products cannot be calculated or measured as the tangible products like mobiles, televisions, soaps, beds etc. The best example of a service product is health-care industry, education industry etc.
  2. Pricing- The prices of the services often differ from the products or goods. Example- if you are shopping in a mall or eating in a restaurant, you are not only paying for the products and food that you are consuming but also pay for the air-conditioned, clean, heavily-equipped building as well.
  3. Place- Place refers to the location where products or services are to be served. Example- best place for setting up a restaurant is next to a movie theatre.
  4. Promotion- Promotion is the process of promoting any product or service through various ways like advertisements, campaigns and many more.
  5. People- People in service marketing is one of the main characteristics of the development of service marketing. People in any company providing a service or product define the company and their services. Because a service that we are getting is not different from the people providing it. 
  6. Process- The process in service marketing defines method or technique by which service or service product is offered to customers or consumers.
  7. Physical Evidence- Physical evidences are the elements which are visually evident. The incorporation of tangible elements in intangible services is the physical evidence. Example- A shopping mall offering not only goods and products but a nice seating area or lounge, a small hide out for the children, escalating stairs and many more. The development of service marketing depends majorly on these aspects.

Why study marketing?

 

Students studying marketing are given the choice of which field of marketing they want to set focus in. Depending on their choice of subjects the study modules differs. The study of marketing lets the students understand various crucial jobs such as analyzing the strength and weaknesses of the competitors, threats from the competitors etc. Through the study of marketing, students get to learn so much about the consumer behavior as well. Making strategies to make a particular brand, product or service successful is also a very fruitful and effective side of studying marketing. 

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