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Marketing Assignment Help

American Marketing Association defined Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to Kotler and Armstrong (2010), Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. The procedures used in marketing include selecting target markets through market analysis and market segmentation; also it is important to keep in mind the consumer behaviour. Marketing assignment help services can be very useful for the students as marketing is a troublesome subject and is known to be one of the vast subjects. We provide assignment help services in USA & Australia for the students that are written by experts.

4P’s of Marketing Mix

4P’s of marketing mix are often used interchangeably with marketing and are defined as follows:

  • Product : The product refers to the tangible, physical merchandise and services. The various product decisions to be made are mentioned below:
  1. Brand name
  2. Quality
  3. Packaging
  4. Styling
  5. Warranty
  6. Accessories and services
  • Price : Pricing decisions include the following as follows:
  1. Price flexibility
  2. Suggested retail price
  3. Price discrimination
  4. Seasonal pricing
  5. Bundling
  6. Pricing strategy
  7. Cash and early payment discounts
  • Place : Place or distribution is about getting the product to the customer. Distribution decisions include the following as mentioned:
  1. Distribution channels
  2. Market coverage
  3. Specific channel members
  4. Inventory management
  5. Warehousing
  6. Distribution centres
  7. Transportation
  8. Reverse logistics
  • Promotion : Promotion represents the various aspects of marketing communication. The above includes the following:
  1. Promotional strategy
  2. Advertising
  3. Personal selling and sales promotions
  4. Public relations and publicity
  5. Marketing communications budget

What is Market Segmentation?

The ideology of segmenting a large homogenous market into identifiable segments having similar needs, wants or demand characteristics.Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.

According to Wikipedia, Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.

Importance of Marketing

(1) Marketing Helps in Transfer, Exchange and Movement of Goods

Marketing is helpful to both producers and consumers. To the former, it tells about the specific needs and preferences of consumers and to the latter about the products that manufacturers can offer. According to Prof. Haney Hansen “Marketing involves the design of the products acceptable to the consumers and the conduct of those activities which facilitate the transfer of ownership between seller and buyer.

(2) Marketing Is Helpful in Raising and Maintaining the Standard of Living of the Community

Marketing is above all the giving of a standard of living to the community. Paul Mazur states, “Marketing is the delivery of standard of living”. Professor Malcolm McNair has further added that “Marketing is the creation and delivery of standard of living to the society”.

By making available the uninterrupted supply of goods and services to consumers at a reasonable price, marketing has played an important role in raising and maintaining living standards of the community.

(3) Marketing Creates Employment

The major marketing functions are buying, selling, financing, transport, warehousing, risk bearing and standardisation, etc. In each such function different activities are performed by a large number of individuals and bodies. Thus, marketing gives employment to many people.

(4) Marketing as a Source of Income and Revenue

The performance of marketing function is all important, because it is the only way through which the concern could generate revenue or income and bring in profits. Marketing does provide many opportunities to earn profits in the process of buying and selling the goods, by creating time, place and possession utilities.

(5) Marketing Acts as a Basis for Making Decisions

Producers are depending largely on the mechanism of marketing, to decide what to produce and sell. With the help of marketing techniques a producer can regulate his production accordingly.

(6) Marketing Acts as a Source of New Ideas

The concept of marketing is a dynamic concept. It has changed altogether with the passage of time. Such changes have far reaching effects on production and distribution.

(7) Marketing Is Helpful In Development of an Economy

According to Adam Smith, “nothing happens in our country until somebody sells something”. Marketing is the specialist that sets the economy revolving. The marketing organisation if used more scientifically helps the economy to be strong and stable.

Various concepts that are included in the study of marketing are mentioned below:

  • Supply Chain Management
  • Corporate Branding
  • Relationship Marketing
  • E-marketing
  • Managing innovation
  • Business to Business Marketing
  • Integrated Marketing Communication
  • Social Marketing
  • Internet Marketing
  • Pricing Strategy
  • Customer Relationship Management
  • SWOT Analysis
  • Consumer Behaviour and  Marketing Strategy

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