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Marketing research relates to evaluating the viability of a product or service in the international market by conducting research directly with potential customers. With Marketing Research, a company knows about the target market and gets feedback on its new products. It helps get customers’ opinions on the products and supports organizations improve their production.
Marketing research means gathering, analyzing, and interpreting the data related to the market products or services through qualitative and quantitative application methods. Marketing research scholars learn about the changing patterns of the market and how the changes affect customers' behavior.
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