The marketing mix is an interesting but complex subject too. Composing a marketing mix assignment could be a troublesome undertaking to finish. This is where students can take the support of the marketing mix assignment help.
Everybody knows that the prime motive of any business is “profit-making”. The second most important goal of every business is “growth” but for that, we need to commercialize our product. Commercializing is done by marketers, who represent or sell products through various means.
Some 80 years ago, the term “marketing mix” came into this world. The term coined by Prof. of Marketing James Culliton. In his article, The Management of Marketing Costs, he described marketers as “mixers of ingredients”. Further, we will be discussing these terms deeply but before that, we need to understand what marketing mix is and how it is different from marketing.
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We all have heard the quote “Customer is the King”. Understanding the needs of the king and fulfilling those needs is all about Marketing.
“Good marketing makes the company look smart, Great marketing makes the customer feel smart.”
Marketing is a way of attracting customers who are willing to pay for your products or services. This is a process that involves steps like researching, promoting, selling, and distributing products/services to interested customers. On a broad scale, it is the study of demand and supply. It is one of the most important components of business management. There are two ways of selling products that marketers adopt: B2B and B2C marketing.
A marketing mix is a “mixture of ingredients”. This particular term was given by Professor James Culliton in 1948. The marketing mix is the amalgamation of 4P’s that are: product, pricing, place, and promotion. These are some basic tools for marketers to bring their products or services into the market. This works as a guide for marketers to make wise decisions. This classification of 4p’s develops marketing strategy which was first introduced in 1960 by marketing professor E. Jerome McCarthy. Each element of the marketing mix can be examined differently but practically, they all are interrelated or interdependent.
This four ps of marketing is a traditional marketing mix method which includes:
As the market has evolved in various ways the world has seen different forms of marketing. So, to meet the changes of the environment, 5 P’s of marketing mix took place.
All 4ps of the marketing mix are the same as above, except “people” was added later.
Process and Physical Evidence were added later by researchers to modify the market mix and help businesses to prosper.
So, this was the whole journey of the marketing mix from 4p’s to 7p’s which has evolved due to the change in demand in the market. These 7ps of marketing mix surely work as a guidebook for any business to grow and take them to the road of success.
Scientifically, art is on the right side, and science/logic is on the left side of the brain and we need both sides of the brain to work properly. Similarly, to make any business successful, balancing creativity and logic is crucial.
The marketing mix is partly - science and art. Every business adopts both aspects because science tells “what to sell” whereas art guides “how to sell”.
Measurement of marketing performance and preparing data accordingly is a scientific approach. And art is taking help from data to represent the product in a creative manner. What do you think, marketing mix is an art or science?
The marketing mix process consists of these 7 steps:
The marketing mix is not an easy topic because this includes continuous development due to the emergence of new technologies. It is one of the most difficult courses. Students who opt for this course, develop skills like market study, proper implementation, effective communication, and marketing strategies (4p’s of the marketing mix). Students pursuing marketing in their graduation need to be competitive, creative, and hard-working. Sometimes, they don’t have time to complete their assignments due to other commitments which persuades them to look for marketing mix assignment help. Assignments on the marketing mix can be hectic, challenging, and lengthy. By accessing Need Assignment Help, students can get the best assignments on the marketing mix prior to the deadlines.
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